The Future of Television – Is the internet really going to kill television?
(potential dissertation theme. Need to link more about the advantages of being interactive and how that is a key to the internets success.) How to make TV more compelling?
Since coming across the Game of Thrones interactive viewing experience I have had a change of heart for my project, as this is becoming an emergent technology. The Game of Thrones viewing experience has been done really well and contains many of the features that I had developed over the past few weeks.
Some of the features that I have applied to my prototype are things that reflect what’s going on, on the screen, which does not add anything additional. This is not what my interactive viewing experience should be about. I need to look at how to cross over interactive content with normal viewing in order to create a more engaging experience.
The Game of Thrones Interactive Viewing Experience is a first-of-its-kind contextual viewing experience for full-length episodes of Game of Thrones available exclusively on HBO GO, HBO’s new streaming service. HBO GO users have the option to watch Game of Thrones episodes alongside an “alert feed,” which provides access to resources, special features, exclusive behind-the-scenes video, and high-resolution 3D renderings at relevant points throughout an accompanying episode. The Interactive Viewing Experience will be available for all ten episodes of Game of Thrones exclusively at hbogo.com. HBO GO is free with your subscription.*
I have found multiple articles backing up what I am trying to accomplish and also that demonstrate the transition that is happening between television and the internet.
Likewise, advertisers are interested in using the iPad as a way to better engage with users. Studies have shown that viewers increasingly watch television while also interacting with another device — often smartphones and tablets. Advertisers and brands see these platforms as additional opportunities to reach their target audience.
The Future of TV: Why Broadcast needs to adapt
Authenticating consumers has never been a problem for Netflix. With more than 20 million paying subscribers and apps available on almost any device, it is a major disrupter in the industry and is betting on consumers shifting to a more on-demand lifestyle. Netflix is even venturing into original content with the $100 million dollar purchase of a David Fincher show, and they’re looking to recreate the syndication market by purchasing the streaming rights to episodes of Mad Men. While Netflix may never be the answer to all consumers’ video entertainment needs, they’re definitely making some programmer and operator executives squirm.
Television really took off in the 1950s when TV sets became affordable and programming more diverse and entertaining. Adjusting from the audio-only culture of radio, consumers were blown away by television’s visuals. Today, we’re at the very same inflection point but with much more exciting implications. Tablets, smartphones and Internet TV devices such as Apple TV, Google TV, Roku, Boxee and game consoles have pushed the possibilities of entertainment to a whole new level and finally connected our living rooms to the Internet in a meaningful way. We’re only now scratching the surface for how consumers will be using these devices in the future, but none of them will likely be the primary device used for viewing entertainment. They will instead be looked at as complements to the overall entertainment experience.
These kinds of technologies excite advertisers and content creators because it gives them additional ways to engage with audiences. If consumers are watching a Chevy Volt commercial on TV, their iPads may direct them to an interactive environment where they can build their next car. This extends the brand and creates a fun, valuable experience for the consumer. For TV shows, The American Experience on PBS has recently been experimenting with live social communities. But imagine if your iPad recognized the show you were watching and provided you with stats, infographics or additional videos and photos for whatever you’re watching in real time?
More People Going Online to watch TV Episodes
The use of the Internet to watch full television episodes has tripled since 2006 among those aged 13-to-54, according to a new report from Knowledge Networks.
“The small but notable level of people watching TV programs via the Internet on regular TV sets suggests that the convergence of the two screens for mainstream audiences may finally be on the horizon,”
said David Tice, Vice President and Group Account Director at Knowledge Networks.
(DA – 04/05/2011)
A survey of 1,000 U.S. consumers showed that more of us than ever before are choosing to watch TV shows on websites such as Hulu rather than on a TV. For younger folks, a full 83% said they watched some, most or all of their TV programming online.
This study, which was conducted by consumer electronics shopping site Retrevo, shows that the majority of Americans — 64%, according to the survey results — get at least some of their TV content online. Eight percent of the total said they watched most of their TV shows online, and 5% said they only watched television programs on the Internet.
(DA – 04/05/2011)
TV’s viewing shift to the web
Internet traffic was down by about 10 percent on the day of the Royal Wedding, according to network monitor Sandvine: “Quite simply, the billions of people tuning into television coverage meant that a huge number of subscribers who would normally be active online were, instead, glued to their televisions.”
(DA – 04/05/2011)
Broadband costs could rise with online Television
Broadband costs could rise due to the demand of online video, internet providers said today.
Companies such as Tiscali have warned the large range of on-demand television services, including 4oD and the recently launched BBC iPlayer will ‘undoubtedly’ congest the network.
(DA – 04/05/2011)
Interactive Super 8 Trailer
I recently came across footage from an interactive video game trailer for the new film ‘Super 8.’ This has to be a first in my eyes, I have never seen anything like this. The ‘trailer’ acts like a computer game, this allows the audience to explore a particular section of the film in order to get a sneak peak of whats yet to come.
I personally have not yet played this game, however I heard it is rather interesting but doesn’t really deliver what something like this should be. Basically, its weird as the trailer is dressed up like a video game, except that all you can do is walk around and observe, so it is curious that this is the case as the audience is prepared for more of a game.
I thought at least there would be some puzzle solving due to the game it is buddled with, which is Portal 2, a first person problem solving game.
All in all, this is a really nice idea, and I can see that this kind of ‘trailer’ has a future. This brings a more interactive experience to something that generally is rather linear.
A way in which films can be filmed in virtual spaces.
Dirt doesn’t exist. There’s no movie set to visit to plan shots as you might do with a set for a live-action movie. So the folks at ILM created a virtual version of the town–and the interiors of all its buildings–to help Verbinski and his team map out how they wanted to shoot each scene.
http://newenterprise.allthingsd.com/20110328/a-virtual-tour-of-the-town-of-dirt-from-the-animated-film-rango/ – Video demonstration included in link.
From the research that I have been through so far, I can begin to see that the internet is changing the ways in which people are consuming their TV and movie content. It seems there are battles on all kinds of levels between traditional and contemporary media, from the production to the consumption, everything is changing. It is still difficult to tell what will happen ultimately, however I feel, there will be more of a ‘hybrid’ cross between the TV and Internet, as a compromise. This will also be a comfortable level for the consumers to take in also.