What is Interactive Digital Media?

example of IDM used for entertainment (http://creativereview.co.uk/cr-blog/2009/october/hand-from-above)

Interactive Digital Media (IDM) in a nutshell is anything that a user can input into a digital ‘product’ to effect the outcome.

Digital interactions are all around us from using your computer to withdrawing money, interactive digital media feeds into our lifestyles.

IDM is generally used to make certain tasks easier and more efficient. IDM doesn’t have to specifically be used for practical resources, it can be used for more interesting ways of advertising and art installation for instance.

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