The challenge of integrated marketing & sales in an online environment

If you’re looking for a gap in the market relating to IDM, then this is a good place to start. A very interesting discussion highlighting the future of integrated marketing and sales, that points out the variables for further research and understanding.

– Panel: The challenge of integrated marketing & sales in an online environment with Mike Durbridge (Vodafone), Toby Horry (Dare Digital), Carl Pring (Sony UK), Mick Hegarty (BT Business), and moderator Tony Hallett (CBS Interactive)

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