A fun and quirky way using advertising playing with the medium of webcam interaction, for the film ‘The Last Exorcism’.
Chat Roulette is renowned for people actually “inappropriately” on cam to random strangers, which makes this whole way of advertising even more interesting as it exploits peoples lusty actions be teasing them with an attractive girl who teases then viewer that she is about to expose herself. However to the shock of the viewer (who is viewing this in what they think is real time) the girl transforms causing a disturbing image then lunging towards the camera, followed by a tagline of the film.
The result, hilarious entertainment for the third party and a soiled pair of underwear for the participant! Viral at its best.