Monthly Archives: October 2010

What is Interactive Digital Media?

Interactive Digital Media (IDM) in a nutshell is anything that a user can input into a digital ‘product’ to effect the outcome. Digital interactions are all around us from using your computer to withdrawing money, interactive digital media feeds into … Continue reading

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The challenge of integrated marketing & sales in an online environment

If you’re looking for a gap in the market relating to IDM, then this is a good place to start. A very interesting discussion highlighting the future of integrated marketing and sales, that points out the variables for further research … Continue reading

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So, why am I at Ravensbourne?

Ravensbourne is a university that has taken the next step in higher education, creating a revolutionary way of working. The new open planned campus allows students of all disciplines and years to work alongside each other, sharing ideas and working … Continue reading

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Future Technology – Augmented Reality

Not as futuristic as when I first heard about this technology. Augmented reality is the cross over of the digital world and the real world. The video shows how augmented reality can be used in a more unique and interactive … Continue reading

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Fun with interaction

A fun and quirky way using advertising playing with the medium of webcam interaction, for the film ‘The Last Exorcism’. Chat Roulette is renowned for people actually “inappropriately” on cam to random strangers, which makes this whole way of advertising … Continue reading

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Technology and Integration

So I was browsing the web and found this really well presented hypothetical world of integrated technology. Its this kind of thinking and creativity that can change the way in which we interact with digital technologies. This displays how seamlessly … Continue reading

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The Uncanny

So I’ve noticed that everyone is starting to put their interpretation of ‘The Uncanny’ on here. From researching into the topic I discovered: The Uncanny, a Freudian concept: – Something that is perceived as familiar and at the same time foreign, … Continue reading

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